NEWS
Jesse Hudnutt
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RELATED TO:

Helsinki New Fashion Seminar 16 May 2017
10am-3pm at Helsinki City Hall
Tickets 75€ / 25€ / Early bird ticket 50€
Register here: https://holvi.com/shop/helsinkinew/

"I'm still excited by a physical in-store experiences"

Jesse Hudnutt began his career in fashion in 2006 working on the shop floor of Opening Ceremony, then a small boutique in New York occupying an inconspicuous storefront on a sleepy block of lower Soho.  Over the span of 10 years, in different roles across buying, merchandising, creative direction, and supervising collaborations and special projects, Jesse contributed to Opening Ceremony’s steady expansion and rise to become an influential global leader in specialty retail, with multiple locations in New York, Los Angeles, Japan, and online.

In 2016, Jesse began a consultancy business focusing on commercial direction for independent brands, and operating a freelance buying office in New York.  A selection of current clients includes Très Bien (Sweden), GmbH (Berlin), Eckhaus Latta (New York), and Landlord (New York).

1. What are the things you consider when bringing in a new brand to the store?

Usually first it’s an emotional response to some visual aspect of the brand – the vibe of the looks, how the brand is styled, the context in which it’s presented, or who is wearing it, etc. Then obviously and at least equally if not more important is commercial viability and potential – how the brand sits in the market and in the retail space versus other brands, whether it’s providing something new or previously under-represented in the shop, etc. It’s a very special alchemy when a new brand achieves this right mix.

2. Where do you do your scouting for new brands?

Increasingly online, via Instagram or fashion websites. But it feels almost more special when you discover a new brand through daily life or in a more personal way, such as through a friend or by word of mouth.

3. What advice would you have for emerging brands trying to get into the best stores

Don’t rush into wholesale distribution. Feel confident with your product and knowing your customer first, then tackle wholesale.

4. Who do you consider as some of the most interesting brands at the moment?

There’s so many!  I’m partial to the brands with whom I’ve recently collaborated, such as GmbH from Berlin, Eckhaus Latta in New York, and Tres Bien from Sweden.  I also have a love for homegrown brands who stick to their guns, like Comme Des Garcons, Margaret Howell and Supreme.

5. What is your view on the role of the different retail channels – digital, mobile, brick-and-mortar?

They’re all different and require a nuanced approach in terms of presentation, marketing, and buying.  Each is super viable. Although we’re seeing major growth in e-commerce and I love being able to peruse products online, I’m still personally more excited by a physical in-store experience.

Helsinki New Fashion Seminar brings top international professionals in PR, branding, sales and funding to Helsinki on May 16, 2017. The main topic – Turning Creativity into Business – will be looked at in keynotes, workshops, panel discussions and international case examples.


1 / 1

RELATED TO:

Helsinki New Fashion Seminar 16 May 2017
10am-3pm at Helsinki City Hall
Tickets 75€ / 25€ / Early bird ticket 50€
Register here: https://holvi.com/shop/helsinkinew/

"I'm still excited by a physical in-store experiences"

Jesse Hudnutt began his career in fashion in 2006 working on the shop floor of Opening Ceremony, then a small boutique in New York occupying an inconspicuous storefront on a sleepy block of lower Soho.  Over the span of 10 years, in different roles across buying, merchandising, creative direction, and supervising collaborations and special projects, Jesse contributed to Opening Ceremony’s steady expansion and rise to become an influential global leader in specialty retail, with multiple locations in New York, Los Angeles, Japan, and online.

In 2016, Jesse began a consultancy business focusing on commercial direction for independent brands, and operating a freelance buying office in New York.  A selection of current clients includes Très Bien (Sweden), GmbH (Berlin), Eckhaus Latta (New York), and Landlord (New York).

1. What are the things you consider when bringing in a new brand to the store?

Usually first it’s an emotional response to some visual aspect of the brand – the vibe of the looks, how the brand is styled, the context in which it’s presented, or who is wearing it, etc. Then obviously and at least equally if not more important is commercial viability and potential – how the brand sits in the market and in the retail space versus other brands, whether it’s providing something new or previously under-represented in the shop, etc. It’s a very special alchemy when a new brand achieves this right mix.

2. Where do you do your scouting for new brands?

Increasingly online, via Instagram or fashion websites. But it feels almost more special when you discover a new brand through daily life or in a more personal way, such as through a friend or by word of mouth.

3. What advice would you have for emerging brands trying to get into the best stores

Don’t rush into wholesale distribution. Feel confident with your product and knowing your customer first, then tackle wholesale.

4. Who do you consider as some of the most interesting brands at the moment?

There’s so many!  I’m partial to the brands with whom I’ve recently collaborated, such as GmbH from Berlin, Eckhaus Latta in New York, and Tres Bien from Sweden.  I also have a love for homegrown brands who stick to their guns, like Comme Des Garcons, Margaret Howell and Supreme.

5. What is your view on the role of the different retail channels – digital, mobile, brick-and-mortar?

They’re all different and require a nuanced approach in terms of presentation, marketing, and buying.  Each is super viable. Although we’re seeing major growth in e-commerce and I love being able to peruse products online, I’m still personally more excited by a physical in-store experience.

Helsinki New Fashion Seminar brings top international professionals in PR, branding, sales and funding to Helsinki on May 16, 2017. The main topic – Turning Creativity into Business – will be looked at in keynotes, workshops, panel discussions and international case examples.



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