NEWS
Vito Plantamura
1 / 1

RELATED TO:
BEIJING, Dec 2-4, 2016

“Finnish brands are in the right time to enter China”

A quick talk with Vito Plantamura, our producer in China, on Finnish brands looking to build a presence in the Chinese market.

The economic growth in China has started to plateau, and so have the buying habits of consumers. Next to pursuing luxuries, middle class consumers are making more thoughtful decisions and look for individual products and brands. And unlike in the European market, where new brands are easily considered risk investments for buyers, in China, finding something unique and new is considered an advantage.

In December, we’re producing events in Shanghai and Beijing with our local partner Vito Plantamura, who runs the V/COLLECTIVE creative agency in Shanghai. V/COLLECTIVE works with European artists, designers, stylists and influencers to find collaborations and opportunities in the Chinese market. Their Finnish talent, selected together with Juni Communication, include designers Laura JuslinMannistoensæmble and ONAR Studios, illustrators Janine RewellAntti Uotila and Inka Järvinen, and stylists Salli Raste and Suvi Poutiainen.

Vito, what is the most inspiring up-and-coming phenomena you see in your work in China?

“Young Chinese designers are improving really quickly and it is interesting to see how the market is changing, constantly, and the “new” is replacing what is “old”.”

What are the latest market developments in the Fashion/Design field? How do you see these in relation to the Finnish brands looking to enter or already building a presence in the market?

“Recently, the Chinese Market has started paying a lot of attention to quality and design and what is new. Finnish brands are in the right time to enter China. They should keep investing in quality, innovation and design. I would consider it a mistake to stop doing so.”

What kind of brands do you think will have the best potential to enter the market at the moment?

“I have been paying a lot of attention to Juslin MaunulaONAR StudiosMade by Choice and éN and I believe these are some of the Finnish designers with more potential here. But the Chinese market is huge, and there is space for everybody.”

1 / 1

RELATED TO:
BEIJING, Dec 2-4, 2016

“Finnish brands are in the right time to enter China”

A quick talk with Vito Plantamura, our producer in China, on Finnish brands looking to build a presence in the Chinese market.

The economic growth in China has started to plateau, and so have the buying habits of consumers. Next to pursuing luxuries, middle class consumers are making more thoughtful decisions and look for individual products and brands. And unlike in the European market, where new brands are easily considered risk investments for buyers, in China, finding something unique and new is considered an advantage.

In December, we’re producing events in Shanghai and Beijing with our local partner Vito Plantamura, who runs the V/COLLECTIVE creative agency in Shanghai. V/COLLECTIVE works with European artists, designers, stylists and influencers to find collaborations and opportunities in the Chinese market. Their Finnish talent, selected together with Juni Communication, include designers Laura JuslinMannistoensæmble and ONAR Studios, illustrators Janine RewellAntti Uotila and Inka Järvinen, and stylists Salli Raste and Suvi Poutiainen.

Vito, what is the most inspiring up-and-coming phenomena you see in your work in China?

“Young Chinese designers are improving really quickly and it is interesting to see how the market is changing, constantly, and the “new” is replacing what is “old”.”

What are the latest market developments in the Fashion/Design field? How do you see these in relation to the Finnish brands looking to enter or already building a presence in the market?

“Recently, the Chinese Market has started paying a lot of attention to quality and design and what is new. Finnish brands are in the right time to enter China. They should keep investing in quality, innovation and design. I would consider it a mistake to stop doing so.”

What kind of brands do you think will have the best potential to enter the market at the moment?

“I have been paying a lot of attention to Juslin MaunulaONAR StudiosMade by Choice and éN and I believe these are some of the Finnish designers with more potential here. But the Chinese market is huge, and there is space for everybody.”


HELSINKI NEW
News